Case Study on Organizational Behaviour and Analysis Essay

Case Study on Organizational Behaviour and Analysis - Essay precedentCase Study on Organizational Behaviour and AnalysisThis is a testimony of the confed datecys positive organisational behaviour strategies, designed to retain employees and customers on a long term basis.The founder and rescue CEO, Howard Schultz has been pivotal in steering the companys organisational behavioural systems over several years. Having nurtured and guided the companys fortunes in its formative years, his return as CEO marks a sweet era in organisational success of the company.Initially, he was keen on opening new stores all over the coarse for which funds were required. He arranged for floating a $25 Million Initial Public offer (IPO) during 1992, which domiciliated necessary funds for his expansion plans to make Starbucks coffee drinking a part of a orbit wide accepted culture.However, over the years, impact of market forces led to downward trends in the business fortunes of Starbucks, and with withdraw markets and lowered profits, organisational remodelling, especially at the top level, was needed to solve the vexing issues that confronted the company and also provide sound and substantive leadership. It was also to provide organisational and managerial decision making processes, based on experiences to brass competitive incursions into its business.Schultz provided organisational restructure when he decided to close down 100 underperforming stores and reduce opening of new stores to just 1,175 during the year, lower by 34% as compared to earlier figures. (Starbucks Maintaining Principles as We Grow, p.16).